Gucci's history is steeped in opulence, Italian craftsmanship, and a relentless pursuit of innovative design. Yet, amidst the predictable parade of luxury handbags and impeccably tailored suits, the brand occasionally surprises with unexpected collaborations and striking thematic collections. One such unexpected foray into the world of high fashion was the 2018 "Viva Volleyball" collection, a playful and somewhat perplexing addition to the Gucci oeuvre that continues to fascinate and intrigue collectors and fashion enthusiasts alike. This article delves into the world of Gucci Viva Volleyball, exploring its origins, key pieces, and lasting impact on the brand's image and the broader landscape of high-fashion streetwear.
The genesis of the Gucci Viva Volleyball collection lies in a surprising partnership: the collaboration between Gucci and Japanese manga artist Chikae Ide. Ide's distinctive style, characterized by vibrant colors, bold lines, and a blend of cute and slightly surreal imagery, provided the perfect counterpoint to Gucci's established aesthetic. The resulting collection, part of Gucci's Autumn/Winter 2018 runway show, wasn't a straightforward sporting goods line. Instead, it infused Ide's whimsical volleyball-themed manga artwork into a range of luxury apparel and accessories, creating a collection that was both undeniably Gucci and undeniably unexpected. The centerpiece of the collection was undoubtedly the vibrant "Viva! Volleyball" graphic, often depicted as a dynamic volleyball scene featuring players in action, rendered in Ide's signature style. This motif appeared across a wide array of items, blurring the lines between high fashion and playful streetwear.
One of the most sought-after pieces from the collection is the Gucci Sweater With Viva! Volleyball Intarsia In Brown. Currently available from 600+ stores, starting at $880, this sweater exemplifies the collection's unique blend of luxury and playful eccentricity. The intarsia technique, a complex knitting method that creates intricate designs, perfectly captures the detail of Ide's manga artwork. The rich brown color palette provides a sophisticated backdrop for the vibrant volleyball scene, making it a coveted item for collectors and fashion aficionados alike. Similar sweaters, potentially featuring variations in color or detail, are also available, further highlighting the breadth of the collection. The high price point reflects not only the quality of the materials and craftsmanship but also the limited nature of the collection and its inherent collectible value. This sweater, and similar pieces, perfectly encapsulate the spirit of the collaboration: a luxurious interpretation of a seemingly incongruous theme.
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